My name is Jared Ragsdale, and I’ve got a bone to pick with the supplement industry. It all started when we found out that some of the products on the shelves of my family’s fitness store were lying on their labels.

We found out that protein powders we were recommending didn’t have the protein in the bottle that they had claimed on the label.

We found out that certain fat loss products were spiked with pharmaceuticals.

And we found out our best-selling pre-workout was spiked with a pharmaceutical ADHD medication.

In our family owned fitness store, that was a huge problem. My Dad was always very particular about our store and how we did business.

I was taught to treat people with respect, offer high-quality products, and be honest about what I sell.

Unfortunately, the supplement industry doesn’t operate the same way. Not only did we experience companies lying on their labels, but others were underdosing their formulas in a proprietary blend or just plain selling flavored junk.

That wasn’t going to work for us.

My own unique experience of growing up in a fitness store and being interested in bodybuilding at an early age gave me a unique perspective on the supplement industry, like I was born for this.

So I set out to create a brand that could combat the underdosed ingredients, deceptive labels, and low-quality products plaguing the industry.